Corporate Sustainability Through The Presentation Of The...

1. INTRODUCTION This paper aims to analyze corporate sustainability through the presentation of the â€Å"Luxottica† case and the project â€Å"Zero Waste†, which the company started in order to reduce the environmental impact caused by its activities.†¨I chose this example in order to make clearer the opportunities that sustainability can offer to companies under the competitive and strategic profile, in particular also focusing on how a good system of communication is fundamental in this process. The importance of this issue comes from the growing concern of society and firms about the excessive exploitation of natural resources and the consequent depletion of the same. The insanely fast economic development during the last decades led to a growth in welfare and wealth, but it has been merely based on the logic of obtaining the maximum profit, forgetting at the same time about the correct use of natural resources. The need to link the economical development with a greater concern about our planet gave birth to a new concept of sustainable development, which identifies a progress compatible with the preservation of the environment and resources for the future generations. Initiatives have so been launched not only by national and international institutions, but also from the firms in first place, which significantly contributed in the fight against the current state of degradation. All of this conducted to the birth of the concept of Corporate Social Responsibility (CSR), a new

Understanding Consumer Needs Example

Essays on Understanding Consumer Needs Book Report/Review ï » ¿ Understanding Consumer Needs Table of Contents Understanding Consumer Needs 1 Table of Contents 1 Understanding the client’s enquiry 2 Advertising the product 2 Importance of a warranty 3 Rights and responsibilities of a consumer 4 How to make the best choice? 5 Potential Risks involved in the realization of the project 5 Strategies for regular post-purchase communication and Referral Networks 6 Bibliography 8 Understanding the client’s enquiry Stanley Carmichael is interested to install computerized printing equipment manufactured in his company and have informed about this over phone. But, it is not possible to make all enquiries through telephonic conversations. Hence, firstly it is important to organize a face-to-face meeting in a convenient ambience. After such a meeting has been arranged, the following points could be taken care of to ensure that the consumer’s enquiries are fully understood. It is necessary to allow the consumer to speak for himself first; otherwise there wouldn’t be any ground for further questions. After the consumer has cleared his position, it is necessary to cross question him on each and every point spoken as well as about any doubts that might have occurred in the minds of both the parties, to assure that both are on a transparent ground. Advertising the product Once the questionnaire round is over, it is important to advertise the product that is supposed to get sold, to ensure 1. The consumer might not change his mind later for lack of proper information and also to make his grounds for sticking to the particular brand stronger. 2. It is also a matter of goodwill on part of the seller to assure that the potential consumer knows every detail of the product as well as the brand he has thought of investing in. He wants to invest in computerized printing equipment, also known as digital printers. Mr. Carmichael should be made aware of the brand specific advantages. The main grounds of advertising could be – a. Cost Efficiency – The particular product could be advertised as being cost efficient on grounds of a low maintenance cost or a low cost of electricity consumption per unit of processing. b. Brand image – This could be a very important and effective ground of advertising provided that the company had been in the business since a long time and have a good number of satisfied and hence loyal customers. c. Test Reports – The manufacturer can also provide the potential customer the reports on various tests conducted on its products thus showing how enriched they are in various features. d. Warranty – The consumer could also be attracted on grounds of better warranty schemes. But in order to advertise for a particular brand or product it is necessary to study the market conditions first and get aware of the various versions or models of the products available in the market. Importance of a warranty Warranty is important for two reasons – 1. A sense of security comes up with a warranty which is important especially when electronic goods are involved. It makes them more comfortable in making the purchase as now they can be certain of a replacement in case any internal feature of the product breaks down. 2. A warranty signals about the quality of a product. Generally it is found that reputed companies or those selling genuine products and are sure that a breakdown can only be a matter of chance, offer warranty schemes. Rights and responsibilities of a consumer A consumer enjoys certain rights and responsibilities that must be taken care of by the manufacturer and conveyed through mutual agreements. 1. Right to Safety – The consumer must be ensured that no health hazards are involved in the particular type of digital printer he is investing in. 2. Right to Information – The consumer must have sufficient information about the quality, effectiveness and standard of the product before making a purchase. 3. Right to Choice – The consumer must be provided all information about the products falling under the category of digital printers and produced by the same manufacturer before he makes a decision. 4. Right to be Heard – Mr. Carmichael must have the right to voice his opinions in case of any grievance or any suggestions for improvisation. 5. Right to Redress – The consumer must have the right to replace his purchase in case he finds that it does not meet the standards that is being advertised. 6. Right to Consumer Education – A consumer must have the rights to apply his own past experience to assess the quality of a particular good.. However at the same time, the consumer has some responsibilities that 1. Mr. Carmichael must not use the product for any unfair practices or in any unfair way so as to harm the social as well as the ecological environment. 2. Mr. Carmichael must also actively take part in a consumer forum to help the government in ensuring that better quality goods may circulate in the market. How to make the best choice? Mr. Carmichael is inexperienced in the field and needs an expert advice to make the best choice. In any case, a manufacturer will be the expert about his own products, so it becomes his duty to help out his customer in making the best purchase. In this particular product type, the best choice should be made on the basis of the following criteria – 1. The kind of products that are printed – If the products printed are official or formal in nature, then mostly a black-and-white format would be used, but for informal purposes, a colourful format is more common. In the latter case therefore, more focus must be given to the standard of the colours on the printed document. 2. The scale in which production is made on an average – Some digital printers have high maintenance costs but a good quality of print-out and some of them have a low cost of maintenance but an adjustable quality. So, it important to know the scale of production, because if the production is on a large scale then a high maintenance cost will be distributed evenly which will not be the case for a small scale production. Potential Risks involved in the realization of the project Even after the talks have been finalized in the meeting certain issues might crop up preventing the project from getting materialized. Some such risks are – 1. Strategic Risk – The entry of a potential competitor adding more attractive features in the product and thus luring away the buyer. 2. Financial Risk – A risk of the manufacturer remains if Mr. Carmichael fails to pay for his products after the products have been delivered and the manufacturer had taken a business loan to make provisions for the proper delivery. 3. Operational Risk – Just after the goods have been manufactured and are passing through a test to ensure that they would be delivered in the right form, as demanded, a small discrepancy in some key feature might show up that would indeed need a lot of time for repair. 4. Political and Economic instability – The political and economic scenario in the nation might be unstable enough to prevent a smooth functioning by hindering the delivery of necessary raw materials or the final product itself. Strategies for regular post-purchase communication and Referral Networks The responsibility of the manufacturer does not end up after the delivery of the goods has been made. One way to keep open a regular post purchase communication is – 1. Sending attractively printed brochures and booklets making the customer aware of the various models or versions of the product that are newly launched by the manufacturer. 2. Making the customer aware of the company’s progress by giving out regular hand-outs. 3. Promptly responding to any feedback by the customer to maintain the goodwill. In fact responding regularly to feedbacks by the customers can benefit the company for future business. Bibliography Myers Margaret, Kaposi Agnes. A First Systems Book: Technology and Management (2nd Edition). London. Imperial College Press. 2004.

A Business Plan to Start a New Business S P Hatcheries India Ltd. Free Essays

Business Plan A Business Plan to start a new business S P Hutchies India Ltd. A Business Plan to start a new business S P Hutchies India Ltd. , prepared as a part of the curriculum Management Studies and Research at Humera Khan Institute of Management Studies and Research. We will write a custom essay sample on A Business Plan to Start a New Business S P Hatcheries India Ltd. or any similar topic only for you Order Now Business Plan A Business Plan to start a new business S P Hutchies India Ltd. A Business Plan to start a new business S P Hutchies India Ltd. , prepared as a part of the curriculum Management Studies and Research at Humera Khan Institute of Management Studies and Research. Business Plan A Business Plan to start a new business S P Hutchies India Ltd. Venue: HK Bldg. , Adj MHADA Complex, Oshiwara, Jogeshwari (W), Mumbai-102 | Tel. : 26774639 / 26774588 – Fax: 26790095 Venue: HK Bldg. , Adj MHADA Complex, Oshiwara, Jogeshwari (W), Mumbai-102 | Tel. : 26774639 / 26774588 – Fax: 26790095 Submitted to: Prof. Sadaf Khan Submitted By: DARSHAN PATIL ROSHAN VICHARE DHAWAL SHAH RUBY SINGH Content: Project Information * COMPANY PROFILE * EXECUTIVE SUMMERY * PROJECT INTRODUCTION * PRODUCT INFORMATION * PRODUCT FEATURES NUTRITION CONTENT * VITAMINS CONTENTS * OTHER PROTEIN SOURCES * COMPETETIVE ADVANTAGE i. Protein Shake v/s Solid Protein ii. Technology behind the Project * GENETICS PROCESS * SALMONELLA TREATMENT * EXAMPLE OF HYPOTHETICAL DIET PLAN ————————————————- COMPANY PROFILE COMPANY NAME: OFFICE ADDRESS: S P HUTCHRIES INDIA LTD. 3372, Chavata, Old Nashik Road, Chavata, Nashik-. Office Contact No. : 0250-2513905 E-mail id for Support: info@sp15. com Website: www. sp15. com ————————————————- A Business Plan to start a new business S P Hutchies India Ltd. India’s poultry industry represents a major success story. While agricultural production has been rising at the rate around 2 percent per annum over the past two to three decades, poultry production has been rising at the rate of around 8 percent per annum, with an annual turnover of US$ 7 500 million. The future outlook for Indian poultry also appears to be very favorable. The most conservative estimates predict a two- to three-fold increase in poultry production over the next ten or fifteen years. A Business Plan to start a new business S P Hutchies India Ltd. India’s poultry industry represents a major success story. While agricultural production has been rising at the rate around 2 percent per annum over the past two to three decades, poultry production has been rising at the rate of around 8 percent per annum, with an annual turnover of US$ 7 500 million. The future outlook for Indian poultry also appears to be very favorable. The most conservative estimates predict a two- to three-fold increase in poultry production over the next ten or fifteen years. EXECUTIVE SUMMERY The poultry farming in India occupies an important position due to its enormous potential to bring about rapid economic growth, particularly benefiting the weaker sections due its low investment requirement and short gestation period. The poultry, which was considered as a backyard proposition in the early 60’s has now been transformed into a strong agro based commercial activity having tremendous employability and income generation potential contributing nearly 0. 7% of the national GDP and about 10% of the Livestock GDP. We four of us planned to start this business after going through surveys and studies about many egg consumers who are now shifted from the normal egg to protein shake. Our focus was not only Maharashtra but all the egg consumers of India who prefers an added protein over the normal egg. Secondly our focus is on professions like Body-Building, Athletes, Actors, Sports persons those who are concentrating on the health. So we are planning the processed egg with ‘High Protein Content’ as well as keeping the muscle growth in mind. According to marketing analysis we found that customer always need something new as well as cost effective options. i. e. Greater Value with lesser cost. Currently in the market there are two qualities present Layers and Desi keeping this thing in mind we are coming with a new quality of the egg. Introducing our Brand – â€Å" SP15 † ————————————————- PROJECT INTRODUCTION 1. 1 Project Brief Layer farm business is an agro-based project. This can be started in both rural and semi-urban areas. According to the current industry practice, poultry sheds are available on rent basis. These sheds have complete required facilities and equipment. The rent varies between Rs 0. 5 to Rs 1 per square e feet depending upon the location and facilities at the farm. Major portion of the cost includes bird feed. Day old chicks of Layer are initially reared for a period of 18 weeks. On completion of 18 weeks, the birds start laying eggs for the period of next 52 weeks. On an average, one layer lays about 300 eggs per laying season of 52 weeks. After the completion of laying period, the layers are sold in the market as culled birds. The selling price of these birds is determined on per bird basis. 1. 2 Opportunity Rationale Layer farming is a profitable business as the produce of the farm provides high quality animal protein which is daily requirement of the human body. Animal Protein is more valuable than that of plant protein. The average availability of protein is 11 grams a day, which is far less than the recommended daily dietary protein consumption of 26 grams according to the World Health Organization Standards. The bodybuilder’s diet consists of 3 meals a day, plus several snacks in between the meals. Protein shakes are the best option for those snacks. Usually a protein shake consists of protein powder, skim milk, and flavouring of fresh or frozen fruit. If a protein shake is prepared correctly, it is a great high-protein, low-fat bodybuilding food. There is also an opportunity in this field if we can give an optional product with added protein content. 1. 3 Total Project Cost A Poultry farm with a population of 5,000 birds started in a rented shed requires a small capital investment of about Rs 62,000 for purchasing farm machinery and equipment. A sum of about Rs 288,000 is required as working g capital, which will be used for purchasing day old chicks and raw material (feed vaccines) etc. 1. 4 Proposed Capacity 5000-birds are the minimum economic size to start a layer farm, where the operational and fixed costs are justifiable. These birds are kept for sixteen months, which includes a rearing period of 4. 5 months and laying period of 12 months. Layer Farm layout ————————————————- PRODUCT INFORMATION Product Name: â€Å"SP15† Product Preview: Mission Statement: â€Å"We Nourish People† Product Tagline: â€Å"The Best Square Meal† ———————————————— PRODUCT FEATURES Following are the features of the SP15 * Modified Hen egg * High protein * Salmonella Treated * With essential nutrients. NUTRITION CONTENT: VITAMINS CONTENTS: OTHER PROTEIN SOURCES: Protein source| Protein content (gm)| Per| Hen egg(Normal)| 5-6. 5| 1 Whole| Chicken| 6. 5| 25gms| Cottage cheese| 5| 25gms| Fish| 6. 6| 25gms| ————————————————- COMPETETIVE ADVANTAGE Protein Shake v/s Solid Protein: Whey protein is absorbed very fast (in some cases, depending on heating time of the product, about 1hr). Thus, solid protein takes longer to digest and absorb giving you the ability to have a positive nitrogen balance and steady release of Amino Acids. Whey enters the blood stream very fast, but also leaves very fast. Technology behind the Project: Use: Layers, White leghorns hen to breed: We will be using a special breed of the Hens for this project. This breed is a very high quality layer called Leghorns. This Breed lays 300 Eggs per year. ————————————————- GENETICS PROCESS RD will do genetic modification on parent specimen of hens. In this process they will modify the gene which is responsible for protein production. After this process hens will be kept for the laying the eggs ————————————————- SALMONELLA TREATMENT The eggs first gets inspected and then selected for the Salmonella Treatment. Following picture depicts the Salmonella. Scientists prepare to inspect eggs for Salmonella enteritidis contamination. (Photo credit: Stephen Ausmus/USDA) After selection of the eggs they undergo following Salmonella Process: * Step 1- Use of Lugol’s solution Step-2 Use of Chlorohexidine + Ethanol + Quaternary Ammonium solution * Step 3- Fleming Eggs undergoing Salmonella Treatment ————————————————- EXAMPLE OF HYPOTHETICAL DIET PLAN * Hypothetical diet plan of body building professional. * If he n eeds 150gms proteins per day, he has to eat 25eggs i. e. 25*6=150gms * But he will need only 10,SP15 eggs, to get 150gms of proteins. i. e. 10*15=150gms ————————————————- MARKETING PLAN * UNIQUE SELLING PREPOSITION (USP) * MARKETING STRATEGY * MARKET SEGMENTATION 1. POPULATION DEMOGRAPHIC . AGE DEMOGRAPHIC 3. SALARY DEMOGRAPHIC * TARGET AUDIENCE * VALUE PROPOSITION * SWOT ANALYSIS ————————————————- UNIQUE SELLING PREPOSITION (USP) ————————————————- â€Å"Only added PROTEINS with no side effects† ————————————————- —— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- MARKETING STRATEGY Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. ———————————————— POPULATION DEMOGRAPHIC Source: NFO Research Share of Intake Panel — 2011 Source: NFO Research Share of Intake Panel — 2011 ————————————————- AGE DEMOGRAPHIC Source: NFO Research Share of Intake Panel — 2011 Source: NFO Research Share of Intake Panel — 2011 Total Population| EEgg Eating Population| —————————————â €”——- TARGET AUDIENCE * Health conscious people * Film Actors * Sport persons * Body building professional. ————————————————- VALUE PROPOSITION ————————————————- SWOT ANALYSIS S Strengths * Technological and financial support from NECC S Strengths * Technological and financial support from NECC T Threats Price fluctuation in market due to the inflation Eg. Diesel price hike at regular intervals Many diseases associated with the hens. T Threats Price fluctuation in market due to the inflation Eg. Diesel price hike at regular intervals Many diseases associated with the hens. Opportunities There is Large Market Size for this product. O Opportunities There is Large Market Size for this product. O W Weaknesses * This is a strong business sector so there are no weaknesses in this business. W Weaknesses * This is a strong business sector so there are no weaknesses in this business. ————————————————- Financial Plan Our Financial Plan includes following things: * Land And Building * Project cost * Financing * Projected Income Statement * Key Assumptions 1. Production Assumption 2. Expense Assumption 3. Revenue Assumptions 4. Financial Assumption ————————————————- LAND BUILDING Recommended Mode for Acquiring Land It is recommended that the proposed project should be started in a rented shed. This option will help us to save on the capital cost required for constructing new sheds. Normally, these sheds are located along the roadsides around the cities and rural areas. Generally, the rate prevailing in the market is around Rs 1 per square feet. Space Requirements | Required (SQ. FT) | Shed Space @ 2 Sq. ft / Bird | 10000 | Store Room | 64 | Rooms For Guards workers | 144 | Pavement/Driveway | 510 | Total project space required | 10718 | Rent | 1 Re | Total Rent | 10718 | Suitable Locations Sub-urban and rural areas around the major cities of the country are recommended for starting a layer farm. Setting up a farm at an isolated place will minimize the risk of disease. Infrastructure Requirements * Road * Electricity * Water * Drainage of rain water ————————————————- Project Cost Project Cost | Rs. | Machinery equipment Cost | 62000 | Total Fixed Cost | 62000 | Raw Material Inventory | 159614 | Prepaid Bldg. Rent(10718 *12) | 128616 | Total Working Capital | 288320 | Total Project Cost(INITIAL) | 350230 | ————————————————- Financial Planning INITIAL FINANCING | | Rs. In actual | Debt | 50% | 175115 | Equity | 50% | 175115 | ————————————————- Projected Income Statement Particulars | Year 1 | Year 2 | Year 3 | Sales| 1510361 | 1546687 | 2912468 | (COGS) | (1501526) | (1437091) | (1750737) | G. P | 8836 | 109595 | 1161731 | (Op. Exp) | (69792) | (72494) | (68913) | Op. Profit | (60956) | 37101 | 1092818 | (Non OP. Exp) | (156634) | (218451) | (260406) | NPBT | (217591) | (181351) | 832412 | TAX @ 20%) | Nil | Nil | (166344) | NPAT | (217591) | (181351) | 666068 | Retained Earnings | – | – | – | Beginning of Year | Nil | (217591) | (398941) | End of year | (217591) | (398941) | 267127 | —— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Key Assumptions 1) Production Assumptions:- Maximum Capacity Utilization | 100% | Number of Birds per Flock | 5000 | Number of Flocks per Year | 1 | Total Mortality Rate | 5% | Mortality Rate (Rearing Period) | 3% | Mortality Rate (Laying Period) | 2% | Total Mortality Loss (Birds) | 250 | Total number of Birds Laying Eggs | 4750 | Length of Rearing Period (Months) | 4. 5 | Length of Laying Period (Months) | 12 | Lag time between the Flock(Weeks) | 2 | 2) Expense Assumption:- Maximum Capacity Utilization | 100% | Number of Birds per Flock | 5000 | Number of Flocks per Year | 1 | Total Mortality Rate | 5% | Mortality Rate (Rearing Period) | 3% | Mortality Rate (Laying Period) | 2% | Total Mortality Loss (Birds) | 250 | Total number of Birds Laying Eggs | 4750 | Length of Rearing Period (Months) | 4. 5 | Length of Laying Period (Months) | 12 | Lag time between the Flock(Weeks) | 2 | 3) Revenue Assumption:- Number. of eggs laid/Bird/Month (Dozens) | 2 | Availability of Eggs in Year 1 (Months) | 7. 5 | Production Capacity in Year 1 (Dozens) | 71250 | Eggs selling price (per Dozen) | 21 | Birds selling price | 20 | Litter selling price (per Flock) | 1500 | Feed Bags selling price (in Rs) | 5 | Sales price growth rate | 10% | 4) Financial Assumptions:- Project life (Years) | 10 | Debt | 50% | Equity | 50% | Interest rate on long-term debt | 16% | Interest rate on short term debt | 16% | Debt tenure (Years) | 5 | Minimum Cash Balance | 10000 | Economy Growth Rate | 10% | How to cite A Business Plan to Start a New Business S P Hatcheries India Ltd., Essay examples